video marketing tactics

Now that you’ve invested in a high-quality branding video, here are some tactics to help you leverage it.

Post your video to social media:

Your video can be posted to Facebook and Twitter page (plus you can pin it to the top of your page for long-lasting visibility).

LinkedIn now allows you to post media, including video to your LinkedIn profile

Add it your your Instagram profile as a Highlight

Share your awesome video with the world!

Edit a short snippet of the video of 7 seconds or less, you can use it as your Facebook Profile or Page pic or use a shortened version as your Cover Photo

Include your video into your email marketing campaign in the introduction portion of your sequence

Embed your video into your email signature

Bonus tip - if your email program does not allow you to embed a video in your email signature, create a screenshot of your video, add a “play” button icon making it appear like an embedded video. Insert a link into the image (you can use a bitly or other masking link to track clicks) to where the video is posted (i.e. YouTube, Vimeo, etc)

Advanced:

Post it to your Facebook Page (you can pin it to the top of your page: see above). Run a Facebook ad optimized for video views. After 3 or 4 days, create a custom audience based on people who viewed your video (0:10 seconds of your video or 50% or whatever makes sense for the video and your goals), then run a Facebook re-targeting ad to those who have already watched your video, thus bringing your audience further down the buying process.