The 100+ year old formula that still works for growing your business

Here is a tip for crafting emails that will get results, the AIDA formula:

A - get people's Attention - Try utilizing a headline that catches people's eyes or creates curiousity...something shocking and relevant but not cliche

I - get people Interested - Talk to your audience as specifically as possible about their pain points, issues or the problem you solve

D - make people Desire what you are talking about - this is where you can insert your benefit statements and draw the picture of what the results will look like after using your product or service

A - get people to take Action - make it as easy and frictionless as possible - tell people what the next steps are, include the link to the order page, be specific

This formula has been around for over 100 years and has been utilized by many of the most-successful copywriters, so you should consider trying to utilize these points.